Following Tradeshow, Follow Up Can Cement Customers

For every company participating in a tradeshow, follow up is especially an important part of its marketing strategy. Companies spend a lot of time and money preparing for a tradeshow and the materials they hand out. They also put in considerable effort getting visitors to stop into their booth to learn about their product or service and when they fail to contact the people that sought more information, all the time and expense are wasted.

Many companies offer a prize for which to be drawn at the end of a show and if they do not make as big a deal out of the winner of the prize as they did in its offering, they are missing some huge opportunities. Not only should they contact the winner immediately, they should also notify other entrants of the winner’s name. It is important that after a tradeshow, follow up takes place in a timely manner. Not only do other entrants receive the name of the winner, they are also reminded of the company’s name that sponsored the contest.