All About Promotional Products

Considering a promotional item for your next marketing effort?  The Advertising Specialty Institute (ASI) recently conducted a study of end-buyers and promotional products they received, and the findings may help steer your decisions. 

If you are wondering whether or not the promotional products you distributed had a shelf life, you will be happy to learn that 81 percent of promotional products were kept by the recipient because they were considered useful. And most of the recipients – 62 percent – did business with the advertiser on a product after receiving it.  Promotional products work!

Among wearables, bags were reported to be used most frequently – on average, nine times per month. In fact, bags deliver the most impressions (think about how many people see the bag as the recipient uses and travels with it) with an average of 1,038 impressions per month. 

The study also concluded that the average cost-per-impression of an advertising specialty item is just $0.004, making it less expensive per impression than nearly any other type of media!

What kinds of promotional products are available?

There are literally tens of thousands of different types and styles of promotional products. In many cases, it is even possible to obtain custom items that aren't found in any catalog. Examples of common promotional items include apparel, pens, calendars, coffee mugs, key chains, desk accessories, and memory sticks, but the sky is the limit when it comes to finding a unique product that can set your company apart from the competition.  The chart below gives some insight into the most commonly owned advertising specialty items – use one of these or call us to brainstorm how you can branch out and distinguish yourself!