PROforma Pow-Wow

Innovative Marketing Tools - Part 1

Let’s talk about ways you can build traffic

You have a retail business and business traffic has slowed.  You decide you need something to drive traffic to your business, but what.

Consider TrafficTickets™.  It is an Innovative Marketing Tool to drive consumers into the new your retail establishment. The benefits will be:

• Increase sales

• Improve brand awareness at point-of-sale

• Acquire, retain and cross-sell customers

• Sell product/brand, launch new products/services, seasonal promotions, branch openings, trade shows

• Effective anywhere you need to drive customer traffic

Steps Involved in Printing

Quality Printing Is A Multi-Step Process

In business, printing is not something done with pencils the size of tree limbs. Those are left to those just learning to write. Printing can take different forms, from letterpress to offset printing, including web offset and screen print., and in order to have any product turn out as expected, there are certain steps that must be taken, and in the right order.

Without getting into a discussion on the different types of printing, the methods of preparing a job for reproduction, follows very similar methods. The first step is in the development of a concept. Many times it begins with a sketch on a napkin or on a paper lunch bag. The idea is born and then refined in trying to get the message correct and determine to whom that message applies and who will benefit the most from receiving it.